Valspar Names “Warm Eucalyptus” as 2026 Color of the Year, Highlighting a Collective Desire for Calm

Warm Eucalyptus

Valspar has announced its 2026 Color of the Year is Warm Eucalyptus, a serene, nature-inspired green. The calming shade was chosen in response to a growing global trend toward mindful living and creating restorative spaces that promote comfort and well-being.

Le Creuset Discontinues ‘L’Orange’ Color, Citing Market Shifts

L'Orange

Le Creuset is discontinuing its signature L’Orange color, a staple of the brand since 1925. The company announced a final Le Creuset sale of remaining stock, sparking a rush among collectors and consumers to acquire the iconic orange cookware before it is permanently phased out.

Behr’s 2026 Color of the Year is ‘Sanctuary,’ A Gray Beige Hue Designed for a Post-Pandemic World

Behr's 2026 Color of the Year

Behr Paint Company has named ‘Sanctuary,’ a soft gray-beige neutral, as its Behr 2026 Color of the Year. The selection reflects a growing consumer demand for calming, versatile home environments and a shift in interior design trends toward enduring tranquility.

Pottery Barn’s Viral Terracotta Jack-O’-Lanterns Restocked Amid Intense Consumer Demand

Pottery Barn

Home decor giant Pottery Barn has restocked its viral terracotta jack-o’-lanterns, setting off a familiar rush from consumers. The product’s recurring sell-out highlights powerful market forces, including social media influence and a consumer shift toward artisan-style, reusable seasonal decor.

How a Martha Stewart Ghost Mirror Sparked a TikTok Frenzy, Upending a High-End Decor Staple

Martha Stewart Ghost Mirror

A Martha Stewart ghost mirror, priced around $100, has become a viral sensation on TikTok, with shoppers eagerly seeking it out as an affordable alternative to a similar $599 decorative mirror from high-end retailer Pottery Barn, igniting discussions on “dupe culture” and social media’s influence on consumer spending.

Beyond the Discounts: How Curated ‘Prime Day Deals’ from Major Brands Shape Modern Consumer Behavior

Prime Day Deals

Amazon’s upcoming Prime Day event leverages celebrity endorsements from figures like Martha Stewart to drive sales. This strategy of curated Prime Day deals reflects a broader trend in e-commerce sales aimed at building consumer trust and simplifying purchasing decisions

Publix Establishes Northernmost Stores in Kentucky, Eyes Further Expansion into Virginia

Publix Establishes Northernmost Stores

Florida-based grocer Publix is expanding its footprint, establishing its current northernmost location in Kentucky while planning for an even more northernly store in Virginia. This strategic push intensifies supermarket competition with giants like Kroger, focusing on service and quality.

Consumer Demand Surges for Eight Key Aldi Finds This August

Aldi Finds

Eight popular Aldi Finds are quickly selling out this August, driven by consumer demand for convenient and value-driven products. Items like insulated lunch bags, snack containers, and unique food offerings are proving especially popular, prompting shoppers to grab them before they are gone from stores.