Martha Stewart Launches Skincare Brand Elm Biosciences, Citing Scientific Approach

Elm Biosciences

Martha Stewart has launched a new skincare brand, Elm Biosciences, in partnership with dermatologist Dr. Dhaval Bhanusali. The brand emphasizes a scientific approach with a two-part system, including an antioxidant serum and a skin supplement, developed over five years to support skin longevity. The products are set for release on September 17. Sources

Martha Stewart Named Kohler’s First-Ever Cast-Iron Ambassador in New Heritage-Focused Partnership

Kohler's First-Ever Cast-Iron Ambassador

Martha Stewart has been appointed as Kohler’s first-ever Cast Iron Ambassador, a strategic partnership highlighting the brand’s 150-year legacy. The collaboration will promote Kohler’s iconic kitchen fixtures, limited-edition Heritage Colors, and a new line of cast iron cookware.

How a Martha Stewart Ghost Mirror Sparked a TikTok Frenzy, Upending a High-End Decor Staple

Martha Stewart Ghost Mirror

A Martha Stewart ghost mirror, priced around $100, has become a viral sensation on TikTok, with shoppers eagerly seeking it out as an affordable alternative to a similar $599 decorative mirror from high-end retailer Pottery Barn, igniting discussions on “dupe culture” and social media’s influence on consumer spending.

Inside ‘The Many Lives of Martha Stewart’: How the CNN Documentary Reframed a Mogul’s Legacy

The Many Lives of Martha Stewart'

The 2024 CNN docuseries, “The Many Lives of Martha Stewart,” has garnered significant critical acclaim, sparking renewed awards discussion. The four-part series provides a comprehensive look at the mogul’s rise, fall, and remarkable comeback, solidifying her cultural legacy.

The Science Behind Martha Stewart’s Viral Watermelon Tip: Why Salt Is the Key to Sweeter Fruit

Martha Stewart’s Viral Watermelon Tip

Martha’s secret ingredient for fresh watermelon—a sprinkle of flaky sea salt—is backed by science. The technique enhances sweetness by suppressing bitterness and concentrating the fruit’s natural sugars, making it a go-to trick for elevating summer entertaining.

New Martha Stewart hybrid tea roses, Blending Celebrity Influence with Horticultural Tradition

Martha Stewart hybrid tea roses

Lifestyle authority Martha Stewart has introduced the ‘Martha Stewart’ hybrid tea rose, planting 40 at her New York farm. Bred by Meilland and distributed by Star Roses and Plants, the new variety highlights the growing trend of celebrity-endorsed horticultural products.