Martha Stewart Launches Skincare Brand Elm Biosciences, Citing Scientific Approach
Martha Stewart has launched a new skincare brand, Elm Biosciences, in partnership with dermatologist Dr. Dhaval Bhanusali. The brand emphasizes a scientific approach with a two-part system, including an antioxidant serum and a skin supplement, developed over five years to support skin longevity. The products are set for release on September 17. Sources